My project with Social Kinnect as a Marketing & Social Media Consultant was to launch Vistaprint India’s brand on social media for the Indian audience. Our first campaign was “Chalta Hai Ko Chalta Karo” which essentially encourages the user to dismiss the “It’s okay (Chalta Hai)” attitude and replace it with “Let’s do it (Chalta Karo)” attitude. The aim of the campaign was to highlight the client’s attitude of getting things done well and efficiently.
My contribution to the campaign included conceptualizing, content creation and execution. Below are some examples of the posts used for Facebook and Twitter.
Our campaign was a success with the client receiving over 1500 followers on Twitter and adding to its million-plus global audience on Facebook.
Social Kinnect, the agency I worked with, received an award for the successful execution of the campaign.